{"id":3360,"date":"2026-02-06T11:31:46","date_gmt":"2026-02-06T10:31:46","guid":{"rendered":"https:\/\/inntech.uma.es\/aulaonline\/?p=3360"},"modified":"2026-02-16T13:18:17","modified_gmt":"2026-02-16T12:18:17","slug":"marketing-analytics-con-power-bi","status":"publish","type":"post","link":"https:\/\/inntech.uma.es\/aulaonline\/marketing-analytics-con-power-bi\/","title":{"rendered":"Marketing Analytics con Power BI"},"content":{"rendered":"\t\t
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I MICROCREDENCIAL UNIVERSITARIA EN MARKETING ANALYTICS CON POWER BI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DESCRIPCI\u00d3N: <\/strong>Curso pr\u00e1ctico. Capacita en la creaci\u00f3n y an\u00e1lisis avanzado de cuadros de mando interactivos para la toma de decisiones en marketing con Power BI: el software de inteligencia empresarial m\u00e1s usado.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DIRECCI\u00d3N: <\/strong>Mar\u00eda Paz Andr\u00e9s Reina<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tFacultad de Maketing y Gesti\u00f3n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t
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PRECIO: <\/strong>350 \u20ac
CR\u00c9DITOS EUROPEOS TOTALES: <\/strong>6 ECTS
HORAS DE CLASE: <\/strong>60
N\u00daMERO DE PLAZAS:<\/strong> 72<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fecha de realizaci\u00f3n: <\/strong>16\/02\/26 – 27\/03\/26\u00a0
Horario: <\/strong>Sesiones s\u00edncronas de tutor\u00edas online mi\u00e9rcoles de 18:00 a 20:00 horas.<\/p>

Plazo de preinscripci\u00f3n: <\/strong>01\/09\/25 – 06\/02\/26
<\/strong>Plazo de matr\u00edcula: <\/strong>01\/09\/25 – 06\/02\/26<\/p>

Requisitos: <\/strong>Condiciones generales de acceso a la Universidad. Preferiblemente, graduados, licenciados, diplomados o estudiantes universitarios de Marketing e Investigaci\u00f3n de Mercados, Publicidad, Administraci\u00f3n y Direcci\u00f3n de Empresas (ADE), Comunicaci\u00f3n, Econom\u00eda, Ingenier\u00eda Industrial o \u00e1reas afines. Tambi\u00e9n pueden acceder profesionales con experiencia profesional en departamentos de marketing, ventas o comercial; de agencias de marketing digital o consultoras y\/o que ocupen puestos relacionados con el an\u00e1lisis de datos o business intelligence.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00d3DULO 1. Introducci\u00f3n: datos para la toma de decisiones de marketing <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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1. Introducci\u00f3n: datos para la toma de decisiones de marketing.
2. M\u00e9tricas de marketing: an\u00e1lisis del cliente y campa\u00f1as de comunicaci\u00f3n.
3. Cuadro de mando de marketing.
4. Introducci\u00f3n e Interfaz de Power BI
5. Carga y transformaci\u00f3n de datos (Power Query)
6. Vista de datos (DAX)
7. Visualizaci\u00f3n de datos
8. Relaciones entre tablas
9. Caso pr\u00e1ctico: An\u00e1lisis del comportamiento del cliente
10. Caso pr\u00e1ctico: An\u00e1lisis de la satisfacci\u00f3n del cliente
11. Caso pr\u00e1ctico: Efectividad de campa\u00f1as de marketing<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Curso pr\u00e1ctico. Capacita en la creaci\u00f3n y an\u00e1lisis avanzado de cuadros de mando interactivos para la toma de decisiones en marketing con Power BI: el software de inteligencia empresarial m\u00e1s usado.<\/p>\n","protected":false},"author":4,"featured_media":3342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-3360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-socialescerrado"},"yoast_head":"\nMarketing Analytics con Power BI - Aula Online UMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inntech.uma.es\/aulaonline\/marketing-analytics-con-power-bi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Analytics con Power BI - Aula Online UMA\" \/>\n<meta property=\"og:description\" content=\"Curso pr\u00e1ctico. 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